"The American Academy of Audiology, on behalf of audiologists, and the Hearing Loss Association of America on behalf of people with hearing loss announce a collaborative public education campaign 'Get in the Hearing Loop.'" ~Press release from Hearing Loss Association of America and American Academy of Audiology , 2010.
On the other hand, how does social connectedness improve health? Research shows that being reminded of your social connections activates basic reward-related circuits that are also activated when learning to respond to beneficial environmental cues. Researchers use the example of seeing a picture of a highly supportive romantic partner; when viewing this picture during painful stimuli, people perceive and report less pain. This simultaneously activates reward-related brain regions including the ventromedial prefrontal cortex and the posterior cingulate. This may be the key to how feeling socially connected can lead to better health. Activation of these brain regions is thought to cause the release stress-reducing neuropeptides such as opiods and oxytocin, which boost the immune system and protect the body from damage due to inflammation